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If you are a C-suite in a company with years of experience in the banking industry, what do you tell the employees awaiting uncertainty about their futures? You tell them about the subprime mortgage crisis in the United States and how the world survived that, albeit bruised. That is exactly what Noshad Minhas, the Chief Product Officer at Convo told employees at the company in a meeting called in the wake of the pandemic.
We have seen businesses getting wrecked. So what do you do when you are required to survive? You take a hit as part of ownership. Ownership is what happens when things are done across the board. There is a little background to the conversation. Convo restructured quarterly payments for clients that were on the verge of cancelling their contracts.
It was obvious that costs at the company office were going to go down because of the lockdowns that reduced rentals, utilities, food for employees and janitorial services, which, Noshad says, would be Rs1. For five months, that comes to Rs9 million that the company saved in lieu of expenses under these heads. Noshad says that though the circumstances were dire, no role in the company was redundant and there were no layoffs.
This is the sign of a company without any ugly belly fat. A lean machine that had, even before the crisis, streamlined their operations to only keep essential people around that are good at their jobs. Another interesting thing that happened was that the company received an opportunity in disguise to politely make the low performers realise that they were lagging.
And on the basis of meritocracy, the employees were told that whoever was not performing well was given an opportunity for a voluntary layoff or opt for no salary for a certain time duration. People in those circumstances started taking initiative on their own. The layoffs never happened. The company experimented with this for a month and, within a month, salaries were reverted back for these and other employees.
We have promoted our peon to front desk attendant. From that peon to the top, we have KPIs based on which we have given them performance-based shares for each year. Because of the performance-based shareholding, employees feel ownership of the company and that kept us from taking a hit internally. As things have started getting back to a new normal, Convo has decided to have an open culture where everyone is allowed to work from anywhere, be it at the office or from home.
That these companies should try to be lean as startups are. Some startups stopped dead in their tracks because of the pandemic like Bookme. For others, like Convo, there was a moderate amount of distress that they used to fix any chinks in their mechanisms that were made apparent because of the pandemic. Then, there were the startups that saw an increase in demand because of the pandemic, and were not ready to handle it. These were the e-commerce startups that suddenly became more relevant with the quarantine.
Though some might argue that the latter is easier to manage, it can still be make-or-break for the company, if not handled properly. One such startup was PriceOye, an e-commerce startup that features electronics on the website for online ordering and delivery.
For PriceOye, since there were lockdowns in place, the business witnessed a huge surge in orders. Increased orders meant that the company had to increase its capacity to meet those targets, and that too when you had to ensure that no-one in your company catches Covid We had an open plan office space with no partition between tables so that anyone could interact with anyone to bolster creativity.
To contain the spread of virus, the company, instead of a large single office, leased two small offices with separate tables to ensure limited interaction but that increased the cost for the business. And because the company had faced a demand surge, it had to increase the team size as well to fulfil those orders, which was challenging in times of pandemic. And because hiring was not going to be easy during Covid, we outsourced a few functions that were not related to our core business, for instance the call center, to other companies to focus on the growing orders and scaling.
When the lockdowns started, courier companies were operating at their full capacity. Order delivery was getting costlier so we had to build our own small fleet to deliver directly to consumers so that consumer experience does not deteriorate. Our number of orders increased that increased our return on investment. As an e-commerce company, Covid was an advantage.
Our expected growth target was achieved before time. Save my name, email, and website in this browser for the next time I comment. Sign in Subscribe. Sign in. Log into your account. Sign up. Password recovery. Profit by Pakistan Today. PSX volume hits year high; benchmark index closes flat. Banks introduce ATM receipt fee. Govt committed to providing poor with financial support, social protection: PM. Fauji Foods losses continue, despite revenue growth.
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TikTok overpowers Google and Facebook with worldwide app downloads. Stocks close flat in volatile trade. Stocks shed points on profit-taking. How to survive a pandemic as a startup. September 19, Retrieved 19 May Edinburgh: Chambers Harrap Publishers Ltd. BBC World Service. Meaning in football soccer. Retrieved 9 February Retrieved 28 September The Daily Telegraph Retrieved 21 May In the dugout with football's fieriest manager".
BBC News. Retrieved 19 July The Southern League". The Times. Retrieved 24 May subscription required. When Saturday Comes. The Boston Globe. Retrieved 23 June The Scotsman. Retrieved 24 May Expands Designated Player Rule". Retrieved 23 May Retrieved 14 October Archived from the original on 22 August Via HighBeam subscription required.
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